By bringing real people into immersive experiences, volumetric holograms are disrupting AR & VR storytelling. With them, talented performances can be finally integrated into new media to tell stories, educate, move your audience, and spark emotions. Read this to discover:

Where others see technology and innovation, some see new ways of telling stories. If that is you, thank you! People like you have helped us humans come a long way, from prehistoric cave paintings and the first printed words, to motion pictures and, most recently, immersive media. Visionaries like you push the boundaries of communication. We say thanks because storytelling is central to human existence and society development. Stories, our collective memory, can move people to tears, warm their hearts, make them laugh, blow their mind. Stories are therefore the most powerful tool to educate, convince, entertain, inspire and transform — all in all, they are the blood that flows to keep our culture and communities alive. …

Digital tools are helping the Tourism and Culture sectors grab the attention of many. However, reaching with them the engagement levels of traditional human-led activities is a big challenge. Volumetric holograms bring together the best of both worlds with real people in digital immersive experiences. Read this to discover:

Reinvention. That’s an inherent value of the Tourism sector — a sector that has reinvented itself over and over through the unprecedented rate of historic transformations of the last few decades. From internationalisation and the revolution of free online information, to influencers, social media and the everything-can-be-reviewed that came along… even pandemics and travel restrictions. The role of heritage/leisure sites, cultural institutions, local authorities, and many other institutions, and the companies that support them, is not anymore just to provide an enjoyable visit (if only this was an easy task!). …

Volumetric holograms, that bring real people into immersive media, have made it to the headlines with breathtaking campaigns including Madonna’s performance at the Billboard Music Awards or the home visit which famous politicians have paid to all their constituents through augmented reality. Read further to learn:

“We really need to wow our audience this time!” — A sentence that often resonates in our minds and work meetings. Doesn’t it? Whether you work in branding, creativity, communications, or any other role that requires you to engage with your customers, employees, or other stakeholders, the need to get your message heard is simply crucial. However, with thousands of organisations working through tens of channels to engage the same audience as you, it’s very hard to cut through the noise. How can you grab your audience’s attention and get the conversation started? It would be amazing if we all had the budget for massive social media campaigns, best conference stands, or breathtaking events to impress everyone. …

Today, 3D digital media technologies such as Augmented Reality (AR) and Virtual Reality (VR) are at the early stages of global market development and they will have a profound impact on the way we use, consume and capture media in the coming years. There are already more than 1 billion AR/VR compatible devices and over 5 million VR headsets were sold last year. As these technologies become more mainstream, it will be important to create even more content that provides value, leads to higher engagement, and immerses a user in AR and VR.

It is pretty obvious that, for all this new content to be valuable, engaging and immersive, humans (yes, humans like you and I!) will play a critical role in it. Whether you turn on the TV, pick up your phone, or simply head out for a walk, a quick interaction with any medium shows the dominating prevalence of content with people in it. Most of the times when we watch TV or play games, we are spending time observing human actors or human avatars interacting with each other. Humans are central to the content we consume, in any channel or form. A quick glance at your home page on YouTube will give you an idea of the high percentage of content with people in it. …

We helped Virtual Voyagers provide their client with a VR experience like never before using our volumetric reconstruction technology. Here’s how we did it and why you should consider bringing real humans in your next immersive project!

Explaining a complex concept in an engaging and immersive way

The leading renewable energy company, ACCIONA reached out to Virtual Voyagers with a clear idea in mind: they wanted to showcase their complex installations and energy products in a simple manner so that their key clients felt really engaged. Together, they decided that the energy itself, the source and core of ACCIONA’s innovation, should guide the experience, and to make it engaging, they thought a human shape for it: LUX. We helped join the dots by enabling them to bring a real actor into their VR experience. The result? …

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Consumer Electronics Show or CES 2020, the world’s largest technology conference took place last week from the 7th to the 10th. We were happy to learn that like last year, there has been an impressive collection of AR, VR and MR technologies on display, among other innovative and bizarre things… from faux pork to Mercedes’ avatar themed car!

Thanks to advances in 5G and AI technologies, Volumetric Videos have immense potential, as demonstrated by tech giants Sony and Intel:

Sony not only unveiled its electric car concept, Vision-S, with its 33 sensors and 360 Reality Audio, which gained everyone’s attention, but they showcased their new Eye-sensing Light Field Display, perfect for showing Volumetric content. The Sony booth also featured a Virtual Production set, captured as photo-realistic Volumetric data. Virtual production allows the viewer to experience the scene as if they are really there, and provides creative flexibility where film production can take place at any time. …

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At Volograms, we love blurring the lines between virtual and real. In pursuit of this goal, we present Augmented Play, a reinterpretation of Samuel Beckett’s famous 1963 text, Play, in collaboration with V-SENSE, the visual computing research group at Trinity College Dublin, and the Trinity Centre for Beckett Studies.

As a tech startup, we love balancing tech with art and culture. This project is exactly that, as said by Prof. Aljosa Smolic, an exploration of the interplay between cutting-edge technology and creative art. When was the last time you took out time to read a classic or go to a theatre? Augmented Play was developed with a view to engaging 21st century viewership, tech savvy people that access content increasingly via immersive technologies. …

The team at SIGGRAPH 2019 in front of letters spelling out SIGGRAPH.
The team at SIGGRAPH 2019 in front of letters spelling out SIGGRAPH.
The team at SIGGRAPH 2019!

Hello everyone! After a whirlwind of traveling, events, and networking, we are back from SIGGRAPH!

We’d like to take a quick moment to thank those who made our first SIGGRAPH as exhibitors a success. First off, we’d really like to thank all of you that visited our booth and met with us. We really appreciate the impressive turnout and all your interest, feedback, and questions. We look forward to continuing such great conversations and get our volograms to support your amazing creative projects! …

SIGGRAPH 2019 Promotional Logo
SIGGRAPH 2019 Promotional Logo

In just over a week, we will be leaving Ireland to attend SIGGRAPH in Los Angeles for the first time as exhibitors! SIGGRAPH is the world’s largest conference and showcase of computer graphics and interactive technologies, and takes place this year from the 28th of July through the 1st of August.

As a startup, we get the unique opportunity to present in an area called the Garage. As Apple, HP, and Google all started in the garage of their founders, SIGGRAPH reinvents that space specifically for startups and small companies, enabling them to demonstrate their technologies on a larger scale.

Museums and other cultural locations have relied on different technologies to improve the experience of their visitors for years. What started as a text sign explaining a piece or its historical context, soon evolved into interactive screens with videos, games and even quizzes that create an even more engaging experience and attract more visitors. Similarly, while audio-guides provided basic information and context, nowadays voice actors and other performances bring the experience to a more engaging level. With augmented reality (AR) at our doorstep and the number of AR-enabled devices increasing every day, it is only a matter of time before we start seeing exciting AR experiences in museums. …



We capture people and bring them to AR/VR. Push your immersive experiences to the next level with volumetric video!

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